Creative Direction, Design
Lower East Side Partnership
The Lower East Side Partnership is an economic development 501(c)3 non-profit whose programs, services, and initiatives are designed to support local businesses. They also partner with many locally based community organizations and institutions to increase exposure and drive foot traffic to both merchants and cultural/community facilities that act as anchor institutions for the neighborhood.
Client: Lower East Side Partnership (BID)
Supplemental Design: Julian Rucker
Biannual board booklets produced in-line with brand standards.
Brand standards displayed on The Partnership's instagram account.
The Lower East Side Gallery Guide serves as a navigation and marketing tool for tourists and residents to discover the 100+ art institutions located in the Lower East Side and neighboring areas. It's produced quarterly in 10K runs with 5K distributed at the New Museum gift shop.
The Lower East Side Partnership operates a visitor center during weekday business hours that offers a respite for tourists and houses all NYC sponsored and local business brochures.