Pickle Day

Pickle Day

Client: Lower East Side Partnership
Project Role: Art Direction/Design Campaign Rebrand
Character Illustration: Leo Natsume
Subway Poster With: Jim Tierney
Supplemental Design: Julian Rucker

Pickle day is annual food festival that combines the best in Lower East Side restaurants and East coast picklers to recall the days past when merchants once lined Orchard Street for Sunday sales of dills and gherkins. The street fair attracts more than 15K visitors annually that's compromised of neighborhood residents, New Yorkers from the five-boroughs, and enthusiasts who travel great distances since it's conception more than 10 years ago. Pickle Day underwent this rebrand in 2016 for expand it's promotional outreach. Collateral included DOT/MTA subway advertising, lamp post banners, postcards, merchandise, and extensive digital advertising. 

A series of character illustrations were created for use across the campaign. 



Pickle merchandise developed for sale online and at the event. All proceeds go toward the production of the following year's Pickle Day.