Pickle Day
about
Pickle Day is annual food festival that combines the best in Lower East Side restaurants and East coast picklers to recall the days past when merchants once lined Orchard Street for Sunday sales of dills and gherkins. The street fair attracts more than 30K visitors annually that's compromised of neighborhood residents, New Yorkers from the five-boroughs, and enthusiasts who travel great distances since it's conception more than 10 years ago. Pickle Day underwent this rebrand in 2016 to expand it's promotional outreach. Collateral included DOT/MTA subway advertising, lamp post banners, postcards, merchandise, and extensive digital advertising. In 2017, pickleday.nyc and video plug 'What's On Your Brine?" was added to the portfolio.
project role(s)
Art Direction, Brand Identity, Strategy, Social Media, Voice/Tone, Web UI/UX, Video
with
Character Illustrations: Leo Natsume
Logo Type: Jim Tierney
Designers: Julian Rucker, Nick Barbaria
A series of character illustrations were created for use across the campaign in 2016.
"What On Your Brine?" is a promotional video created in 2017 to boost traffic to pickleday.nyc and projected attendance (via Facebook). By the day of the event, the video had over 17K unique views.
DOT/MTA Subway Poster by OUTFRONT MEDIA (2017)
Pickle merchandise developed for sale online and at the event. All proceeds go toward the production of the following year's Pickle Day.
PURCHASE MERCH
unique Website Views (2017)
20,000+
Facebook Impressions (2017)
1,100,00o
“Bring on the brine — Pickle Day returns to the Lower East Side....”