A series of character illustrations were created for use across the campaign. 

ILLUSTRATIONS DEVELOPED WITH LEO NATSUME

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"What On Your Brine?" is a promotional video created in 2017 to boost traffic to pickleday.nyc and projected attendance (via Facebook). By the day of the event, the video had over 17K unique views. 

 DOT/MTA Subway Poster (2017)

DOT/MTA Subway Poster (2017)

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Pickle merchandise developed for sale online and at the event. All proceeds go toward the production of the following year's Pickle Day.

PURCHASE MERCH

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Unique Website Views

20,000+

Facebook Impressions

1,100,00o

 
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Bring on the brine — Pickle Day returns to the Lower East Side....
— The New York Times