The 100th Gate
Client: 100Gates Project, Lower East Side Partnership, Tiger Beer, Katz's Delicatessen
Project Role: Event Design, Event Photography
In Fall of 2016, the 100Gates Project, a public art subsidiary of the Lower East Side Partnership, reached its original goal of installing 100 brand new public art installations throughout the Lower East Side with the 100th at the iconic LES institution, Katz’s Delicatessen. Project contributors as well as sponsors Tiger Beer, celebrated with an evening at Katz’s where pastrami sandwiches shared the limelight with the talented community of artists and supporters. Event collateral included posters, digital outreach, and menu signs as well as a separate push from Tiger for locals to view their sponsored installations. Secondary, Tiger specific materials were designed in Tiger Beer brand standards and included a time-coded map of the area's murals and digital advertising materials.