In Fall of 2016, the 100Gates Project reached its original goal of installing 100 brand new public art installations throughout the Lower East Side with the 100th at the iconic LES institution, Katz’s Delicatessen. Project contributors celebrated with an evening at Katz’s where pastrami sandwiches shared the limelight with the talented community of artists and supporters all sponsored by Tiger Beer. Event collateral included posters, digital outreach, and menu signs as well as a separate push from Tiger for locals to view their sponsored installations. Secondary, Tiger specific materials were designed in Tiger Beer brand standards and included a time-coded map of the area's murals and digital advertising materials.
