Essex Olive & Spice

PROJECT ROLE

Brand Identity

WITH

Designers: Julian Rucker, Nick Barbaria

about

Essex Olive & Spice is a merchant in the Essex Market selling gourmet spices and artisanal olive oils. The logo type, Berbati, used alone or alongside a flowing palm leaf illustration, a representation of Moroccan palm trees and their oils. Inspired by the muted tones of the Essex Olive & Spice stall, the brand kit takes on desaturated samples of greens and browns to compliment the black, bamboo, and glass build-out.

A secondary application of the logo includes a short olive branch, which was created for the promotion of new olive oils.

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