Winter DayLife Pop-up at the Lowline Lab was a two year running event that operated out of the Lowline prototype space, a former New York City public market building. The Sunday afternoon festival focused on educating the community about the underground park proposed for the abandoned trolley terminal below Delancey Street. Neighboring  vendors from the Essex Street Market participated by selling samples of their market stall offerings. 

DayLife Lowline Pop-Up

Client: Lower East Side Partnership, Lowline Lab, Essex Street Market/NYCEDC
Project Role: Campaign Identity